Campaign Management Using OBIEE11g & Siebel CRM 8.1

Campaign management allows you to plan, execute and keep track of the campaigns. This includes planning the campaign, preparing your mailing list, call or send mails to the targeted customers etc.

There are various campaigning channels e.g. Telemarketing channel, Direct mail, Email marketing, SMS marketing, Social marketing etc.

Response capture is also needed to close the loops. It will also help you to build and measure the campaign effectiveness.

Process to build a campaign:

• Create segment/list to identify the eligible customers for a campaign
• Create campaign
• Create offers
• Associate segment/list and offers with the campaign
• Associate multiple leads or contacts to a single campaign
• Associate one lead or contact to multiple campaigns
• Execute campaign to prepare the list of customers to be targeted
• Send output list to the agencies for targeting the customers and capturing responses

Campaign Benefits:

• Planning of marketing activities and developing campaign hierarchies
• Define the marketing campaign objectives
• Campaign success metrics for future business benefits
• Building and testing sample campaigns on a subset of live customer data
• Maintaining campaign history and reuse them for future marketing campaigns
• Measuring campaign effectiveness by linking leads and contacts
• Tracking customer inquiries related directly to campaigns

 

There are various marketing tools currently being used by several companies to support their campaign management system – OBIEE & Siebel CRM is one of them is most commonly used technologies. These combine technologies can be used to campaign various products in different channels e.g. Telemarketing (TM), Direct Mailing (DM), Email Marketing (EM), Mobile Marketing (SMS) etc. Business users can also use these technologies to analyse the campaign effectiveness reports and make a decision how to increase their business.

This document is mainly to help you to install and configure the marketing application.

Topics to be covered here:

1.     OBIEE11gInstallation Steps

2.     OBIEE11gconfiguration file change to support marketing activity

3.     Siebel CRM(8.1.1.7) and OBIEE 11g (11.1.1.6.7) integration steps

4.     OBIEE 10gto OBIEE 11g migration steps (if you are using OBIEE10g application & wantto migrate)

5.     CommonIssues after upgrading from OBIEE10g to OBIEE11g

6.     OBIEE11gscheduler mechanism

7.     OBIEE11gRPD and Webcat deployment process

8.     TargetLevel creation in OBIEE11g RPD

9.     Segment andSegment tree creation in OBIEE11g

10. Error in OBIEE10g RPD Consistancy Checking

11. OBIEE Mobile App Designer Installation & Configuration

12. New Features in OBIEE11g compared to OBIEE10g

13. New Features in OBIEE 11.1.1.9.0 release

14. OBIEE12c New Features

15. Automated OBIEE report output extract into shared file system